Parent company Snap (SNAP) on Wednesday announced it will give users such as celebrities and so-called social media influencers more data about how their posts are performing.
The data will include total Story views and the time Snapchat users spent watching posts. Snapchat will also provide gender and geographic breakdowns.
Previously, celebrities and influencers could only see total views for a current Story on Snapchat, a metric to which all users have access. Stories are photos and videos shared by users that disappear after 24 hours.
Brands are less likely to partner with influencers on campaigns if they don't have access to detailed data. Without such information, brands can only know how many people their messages have reached, but not whether they've been seen by the kinds of people they're targeting. For instance, a makeup company looking to add younger customers will want to know that when they pay a particular celebrity to promote their makeup, millenial women see the Story.
Top Performing Stocks To Own For 2018: Hooker Furniture Corporation(HOFT)
Advisors' Opinion:- [By Logan Wallace]
Press coverage about Hooker Furniture (NASDAQ:HOFT) has been trending somewhat positive recently, Accern Sentiment Analysis reports. Accern identifies negative and positive news coverage by monitoring more than twenty million blog and news sources. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores closest to one being the most favorable. Hooker Furniture earned a news impact score of 0.04 on Accern’s scale. Accern also assigned media headlines about the company an impact score of 46.2727604348836 out of 100, indicating that recent news coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.
- [By Joseph Griffin]
Leggett & Platt (NYSE: LEG) and Hooker Furniture (NASDAQ:HOFT) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, dividends, earnings, risk and profitability.
Top Performing Stocks To Own For 2018: iShares Nasdaq Biotechnology Index Fund(IBB)
Advisors' Opinion:- [By Benzinga News Desk]
After eking out a modest gain in the week ended April 27, the iShares NASDAQ Biotechnology Index (ETF) (NASDAQ: IBB) pulled back this week amid some not-so-encouraging earnings reports and negative regulatory decisions: Link
- [By Jim Crumly]
Biotech stocks had a big day, with the�iShares NASDAQ Biotechnology ETF (NASDAQ:IBB) jumping 2.8%. The broad technology sector slipped, and the�Technology Select Sector SPDR ETF (NYSEMKT:XLK)�lost 0.1%.
- [By ]
The SPDR S&P Biotech ETF (NYSE:XBI) �� a good measure of small-cap biotech stocks �� gained almost 6% yesterday. Meanwhile, the large-cap iShares Nasdaq Biotechnology ETF (NASDAQ:IBB) jumped almost 4%. The biotech buying frenzy helped lift the Nasdaq Composite to a gain of almost 1% in Monday��s session.
- [By Brian Feroldi, Keith Speights, and Sean Williams]
The iShares Nasdaq Biotechnology ETF (NASDAQ:IBB)�-- which is an exchange-traded fund that holds nearly 200 biotech stocks -- has drastically underperformed the S&P 500 over the last three years. That fact suggests that there are bargains to be found in the biotech space.
Top Performing Stocks To Own For 2018: Nationstar Mortgage Holdings Inc.(NSM)
Advisors' Opinion:- [By Max Byerly]
LSV Asset Management raised its stake in shares of Nationstar Mortgage (NYSE:NSM) by 28.7% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 282,100 shares of the financial services provider’s stock after acquiring an additional 62,900 shares during the quarter. LSV Asset Management owned approximately 0.29% of Nationstar Mortgage worth $5,066,000 at the end of the most recent quarter.
Top Performing Stocks To Own For 2018: Invesco Pennsylvania Value Municipal Income Trust(VPV)
Advisors' Opinion:- [By Stephan Byrd]
News stories about Invesco Pennsylvania Value Mncpl Incm Tr (NYSE:VPV) have been trending very positive recently, Accern reports. The research group scores the sentiment of media coverage by monitoring more than twenty million news and blog sources in real-time. Accern ranks coverage of public companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Invesco Pennsylvania Value Mncpl Incm Tr earned a news impact score of 0.65 on Accern’s scale. Accern also assigned news articles about the financial services provider an impact score of 48.6094961265878 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the near future.
